Lessons learned from consumer neurotechnology at scale

As we move from early adoption in consumer neurotechnology toward the mainstream, it’s clear that the consumer neurotechnologies of today are best understood through the Neuroadaptive Technology framework. This presentation will survey the landscape of neuroadaptive technologies with a particular focus on consumer EEG, including lessons learned from Muse – by far the most widely used consumer neurotechnology platform to date. I will discuss challenges to adoption, including user experience, applications, open vs. closed platforms and their respective impacts on research and utilisation, as well as opportunities for next generation and even more widely used consumer- and health-oriented neuroadaptive technologies. I will also discuss the unique possibilities of neurotechnology data and experimentation at the scale of thousands and, soon, millions of users.